Giddy up! If you thought the new McDonalds commercial featuring the Montreal Canadiens’ alternate captain, Shea Weber was computer generated - think again!!! This summer HockeyShot had the incredible opportunity to participate in the making of the commercial with Extreme Glide - Synthetic Ice!
Watch the Commercial
The McDonald’s commercial was made to promote the new Mighty Angus Burger and Shea Weber, one of the league’s best and toughest defenceman, was down to show off his grit. On a sunny day out in beautiful Kananaskis, Alberta, the NHL All Star and two-time Olympic gold medalist, laced up his skates and challenged a real-life cowboy and his horse to an epic showdown to certify their might.
The set-up for the battle took hours as a running track was dug for the horse and hundreds of feet of HockeyShot’s Synthetic Ice were laid down for Weber on the rough terrain! The production team worked tirelessly to create the epic western environment. Check out the “Behind the Scenes” video to see all the hard work and dynamic filming that went into the making of this remarkable commercial.
Behind The Scenes
HockeyShot Synthetic Ice used in this commercial is designed to withstand outdoor use and easily handled the leveling challenges of the rocky mountain landscape. The commercial showcases the tiles’ ability to create a smooth and realistic skating experience as Weber laid it all out to beat the cowboy. HockeyShot tiles are built with VHMW-PE (Very High Molecular Weight Polyethylene) which drastically helps to increase both the performance and durability of the tiles. Several other NHL stars, such as Jonathan Tavares, Jake Allen and Aleksander Barkov stand by the product for its convenience, realistic feel and the great training benefits it provides off-season!
Do you have what it takes to be certified mighty?